Search Engine Optimisation – SEO

SEO is definitely in vogue at the moment. It’s big business too. For any organisation that relies on attracting new clients through internet searches, SEO is a must. It doesn’t...

SEO is definitely in vogue at the moment. It’s big business too. For any organisation that relies on attracting new clients through internet searches, SEO is a must. It doesn’t matter if you’re a small business or a large corporation, if your clients and more importantly your future clients cannot find you, you’re missing out on business.

Google is by far the worlds biggest search provider and it is vitaly important to get a good placement in the search results for your chosen keywords and key-phrases. Most people won’t go beyond the first couple of pages of search results and some won’t even scroll down the list. If your site is stuck in some dusty corner of page 18 you won’t stand a chance. Nobody is going to find you. Particularly if you’re operating in a competitive or over saturated market. Let’s face it, who isn’t these days?

But there is hope…

QTSoftware offers an SEO service to help improve your search ranking. Unlike so many other SEO organisations we won’t make you false promises to get you on page 1. We can’t. We don’t control the search enginesor your competitors websites. The internet is a constantly evolving animal. As new content is added, sites designed and redesigned or pages optimised for search the results will change. SEO is more than just getting to page 1. It’s also about staying there.

The first step in any SEO project is to understand what we are working with. Whilst any site can, in theory, be optimised some are too badly designed for it to prove a worthwhile exercise. We therefore start by gaining an understanding of what you want from your site before conducting an in-depth analysis of it’s architecture and content from an SEO perspective. Once we’ve discussed our findings with you we will, if required, make the necessary changes to your site to improve it’s position in the search engine rankings.

About gavin

Gavin Thorn, the Founder of QTSoftware has nearly 30 years industrial experience in the IT industry. His passion for software development began way back in 1981 when he taught one of his school friends how to write software for his ZX81 micro-computer. Since those early days he has had an amazing career and developed software for a wide range of technologies including spacecraft, mobile phones and custom enbedded hardware. Gavin has watched the birth of the internet from its earliest days into the gargantuan monster that we have today. He now runs his own web software development company, QTSoftware and offers a wide range of design services from simple, bespoke off the shelf designs to full custom projects, CMS based solutions such as Joomla and WordPress, e-commerce solutions and even hosting.